How to launch a successful dropshipping store by Oberlo

1. Selection of Right products

• Search on Facebook using keywords like free shipping, 50% off, 
• Search on pages like Tasty page, cheddar page, BuzzFeed page, what's trending page 
• Videos should have a high number of views,  engagement, and comments of people purchasing the product
• Filter by within that month to gauge what is currently trending

2. Creating Right Ads (5 main parts to showcase for ads)

• First few lines should grab viewers attention with social proof/ virality
• Illustrate the problem
• Propose your solution
• Showcase your product features
• Have a call to action ( “Tag a friend who needs this”, "Choose your Color", "Get it now")

      Other tips (from Grabriel St Germaine)

• Simple, short, easy-to-read captions for each 4-second video
• First few lines should grab viewers attention with social proof i.e “Everyone is talking about this!” and show the problem your product solves
•  Make it seem like it’s a viral video on FB, not an ad e.g “the internet is going crazy about this”
• Captions should match what’s going on in the video
• Look at competitors to see what’s working for them
• Always test various leading 3-4 seconds clip to grab attention 

3. Targeting the Right audience

• Aussie, NZ, Canada, US, UK
• Keep the age range large and gender-free (if you are unsure of the target audience)
• Target multiple relevant niche and narrow down with engaged shopper behaviour/online shopping interest

4. Set the Right Ad budget ( kill ads when it doesn't convert, the limit is 3x price of product e.g $10 product $30 ad budget max if not making $)


Source: https://youtu.be/9x0XGRzoTqw