Case study of a 7 figure online dropshipping store!

Overview

• Created April 30th, 2018
• Averaging 630,000 visits per month (last 6 months average)
• Estimated $1.5 earnings per visitor (assuming average order value of $30 USD and 5% conversion rate)
• Estimated $945k per month revenue
• $190k-$250k per month profit (assuming 20-25% profit margins

Strategy

• General store but focused on marketing one product (posture corrector)
• Only Facebook ads for traffic, focused on making good ads with original content
• Relentlessly testing ad variations: scroll stoppers, thumbnails, ad copies, headlines
• Stayed consistent by using different scroll stoppers that appeal to different audiences

*** Scroll stoppers are first 3-5 seconds of the ads that make your audience stop to watch the ad

Key Success Factors 

• Testing more ads instead of testing more products
• Proven product that meets all the criteria outlined in my Ultimate Product Research Guide
• Product descriptions that handles objections
• Creating original content for ads consistently & properly watermarking
• Excellent marketers that came up with very effective scroll stoppers
• Customer service — at a scale like this, offering excellent customer service is a must

Source: https://gabrielstgermain.com/case-study-1m-per-month/#more-672